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Marketing and Sustainability

3 references·16 citing·59 second hopsampled

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References

2001Golden goose or wild goose? The hunt for the green consumer537 cited
1999Trappings versus substance in the greening of marketing planning209 cited
1998Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?103 cited

Cited by

2014Offering branded remanufactured/recycled products: at what price?100 cited
2016Green consumers and their identities: how identities change the motivation for green consumption73 cited
2009Analysing influencing factors of corporate environmental information collection, management and communication72 cited
2009Managing greenness in technology marketing72 cited
2012Consumer Perceptions of Sustainability: A Free Elicitation Study64 cited
2012THE INFLUENCE OF CULTURAL VALUES AND ENVIRONMENTAL ATTITUDES ON GREEN CONSUMER BEHAVIOUR59 cited
2010SETTING FAIR PRICES - FUNDAMENTAL PRINCIPLE OF SUSTAINABLE MARKETING52 cited
2011Leapfrogging to Sustainable Consumption? An Explorative Survey of Consumption Habits and Orientations in Southern Brazil49 cited
2013The Effect of ‘Green’ Messages on Brand Purchase and Brand Rejection49 cited
2014Important motivators for buying green products42 cited
2022The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash

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41 cited

2020An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)31 cited

2016Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies30 cited

2010Green marketing or green wash? A comparative study of consumers' behavior on selected Eco and Fair trade labeling in Sweden30 cited

2015Building a Brand in the Context of Sustainable Development16 cited

2004Nachhaltigkeits-Marketing — Integration bestehender Erkenntnisse oder konzeptionelle Erweiterung?16 cited