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Strategisches Business-to-Business-Marketing · Study

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ChapterStrategisches Business-to-Business-Marketing

Michael Kleinaltenkamp2009

Chapter2009

Strategisches Business-to-Business-Marketing

Michael Kleinaltenkamp · Samy Saab

30 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Corporate Governance and Management

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References

1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.1987STRATEGIES TO OUTPACE THE COMPETITION 1984A portfolio approach to account profitability

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2007Das Management technologischer Innovationen 2015The supply chain manager as political-entrepreneur?2007Grundlagen der Gestaltung des Leistungsprogramms 2007Auswahl von Vertriebswegen

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Year2009

Typechapter

Published2009-01-01

VenueSpringer eBooks

Languagede

Citations30

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-540-79533-9_3

openalex_workW1896462403

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