M-business : the strategic implications of wireless technologies

Stuart John Barnes

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Digital Innovation in Industries ICT Impact and Policies Information Technology Governance and Strategy

Abstract

Introduction Mobile infrastructure: the wireless platform - Mobile transmission technologies Mobile service technologies The mobile interface and applications Technologies for short-range wireless interactivity Location technologies Mobile commerce: wireless applications in business-to-consumer markets - The strategic implications of WAP Wireless context creation Content packaging Market-making Location-based services for consumer markets Mobile business: strategic applications of wireless for the firm - Wireless operations and telemetry Wireless logistics The mobile sales force Adding service with embedded wireless Wireless networking in the firm Conclusion - The future of wireless technologies and their impact on business .

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2006Understanding wireless field force automation in trade services 2005The Impact of Wireless Field Force Automation on New Zealand Trade Services Organizations 2009Mobile Commerce Adoption 2010Age/Gender/Occupation and Mobile Phone Technology Adoption: A Cross-Cultural Study in China (Beijing) And the UK (Portsmouth)

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