Age/Gender/Occupation and Mobile Phone Technology Adoption: A Cross-Cultural Study in China (Beijing) And the UK (Portsmouth)

Abstract

Mobile phone technology is popular globally, more and more people are communicating by mobile phones in different cultural environments. The aim of this study is to explore the mobile phone technology adoption by analyzing the influence of the age, gender and occupation of five different cohort samples from Beijing and Portsmouth. The findings are expected to support Hofstede's I/C cultural dimension that cultures (age, gender and occupation) influence people's attitudes and behaviour in adopting mobile phone technologies; to support the TAM theory that perceived usefulness, ease of use, cost, system quality and social influence affect consumers' adopting and using mobile phone technologies.

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