User Perceptions of Dialogic Public Relations Tactics via the Internet

Sheila M. McAllister-Spooner

45 citations0/0 files storedDOAJ (DOAJ: Directory of Open Access Journals)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication E-Government and Public Services Usability and User Interface Design

Abstract

A usability study of New Jersey’s 19 community college Web sites was conducted to determine users’ perceptions of dialogic relationship-building communication principles in their design and everyday usage. The results of the study —which encompassed a two-stage usability test with a sample of 119 undergraduate students—indicate that the full sample of New Jersey’s community colleges are not capitalizing on the interactive potential offered by the Internet. Despite negative user experiences, the data suggests that users did not have strong feelings for or against the sites. Of Kent and Taylor’s five dialogic Internet principals, users only had negative reactions to the lack of Dialogic Feedback Loop features.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 45 citations exist upstream.

References

2002Toward a dialogic theory of public relations 2001How activist organizations are using the Internet to build relationships 2003The relationship between Web site design and organizational responsiveness to stakeholders 2005Diffusion of traditional and new media tactics in crisis communication 2003Internet-Based Communication in Crisis Management 2003Perceptions of public relations web sites by computer industry journalists 2006Web presence of universities: Is higher education sending the right message online?

Cited by

2010The influence of organizational image on college selection: what students seek in institutions of higher education 2013A critical analysis of the “dialogic communications” potential of sub-Saharan African Police Service websites 2012Social Media and Italian Universities: An Empirical Study on the Adoption and Use of Facebook, Twitter and Youtube 2020Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector 2012Practitioner Perceptions of the Importance, Function, and Actual Utilization of Dialogic Internet Tools and Institutional Resources at American Colleges

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.