The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009

Lan Ye · Eyun‐Jung Ki

114 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Digital Marketing and Social Media Media Studies and Communication

Abstract

This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009. 1 1Please see the appendix for a bibliography of the 115 articles studied. This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative research, and an emphasis on use of the Internet in public relations.

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1955Reliability of Content Analysis: The Case of Nominal Scale Coding 1998Building dialogic relationships through the world wide web 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook 1994Electronic Mail as the Medium of Managerial Choice 2009Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles 1998Social responsibility and corporate web pages: Self-presentation or agenda-setting?2001How activist organizations are using the Internet to build relationships 2003The relationship between Web site design and organizational responsiveness to stakeholders

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