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Terms of engagement: Analyzing public engagement with organizations through social media · Study

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ArticleTerms of engagement: Analyzing public engagement with organizations through social media

Brian G. Smith2015

Article2015

Terms of engagement: Analyzing public engagement with organizations through social media

Brian G. Smith · Tiffany Derville Gallicano

230 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Media and Digital Communication Public Relations and Crisis Communication

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research 2008Qualitative Data Analysis 2005Introduction: The discipline and practice of qualitative research.2012Collecting and Interpreting Qualitative Materials 1988The Long Interview 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation 2008The Meaning of Employee Engagement

Cited by

2021Why DO citizens engage in government social media accounts during COVID-19 pandemic? A comparative study 2020Engaging customers with employees in service encounters 2019Digital Segmentation of Priority Populations in Public Health 2020Communication with intent: A typology of communicative interaction in engagement 2017Social media expectations between public relations professionals and their stakeholders: Results of the ComGap study in Spain 2016

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Year2015

Typearticle

Published2015-07-06

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations230

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2015.05.060

openalex_workW2258868366

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Amateur paleontological societies and fossil clubs, interactions with professional paleontologists, and social paleontology in the United States

2022Relationship Cultivation via Social Media During the COVID-19 Pandemic: Evidence From China and the U.S

2018Does Oil and Goodwill Mix?: Examining the Oil and Gas Industry’s Impact on Stakeholder Engagement on Facebook