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Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip
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Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip (1999)Engels in commercials op de Nederlandse t…Overtuigen met vreemde talen: de rol van taalimago (2008)Overtuigen met vreemde talen:…Frans In Nederlandse Advertenties (2004)Frans In Nederlandse Adverten…Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Identity constructions in multilingual advertising (2001)Advertising as Multilingual Communication (2005)How Advertising Works: A Planning Model (1982)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)
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  • 2004Frans In Nederlandse Advertenties4 cited
  • 2008Overtuigen met vreemde talen: de rol van taalimago3 cited

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