Unlikely allies: credibility transfer during a corporate crisis

Justin E. Heinze · Eric Luis Uhlmann · Daniel A. Diermeier

14 citations0/0 files storedJournal of Applied Social Psychology

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Public Relations and Crisis Communication Social and Intergroup Psychology Corporate Identity and Reputation

Abstract

Abstract A company that faces a crisis can reestablish trust with stakeholders by announcing an independent investigation by a third party. Announcing an independent investigation, without knowing its outcome, significantly restored attitudes toward the company while an internal investigation was ineffective. Liberals responded most positively to a company that invited an independent investigation by a consumer advocacy group (Study 1). Experimentally activating liberal values using an implicit priming procedure likewise enhanced credibility transfer from a consumer advocacy group's investigation to a company in crisis (Study 2).

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References

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