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Modeling Cross-Category Purchases in Sponsored Search Advertising · Study

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PreprintModeling Cross-Category Purchases in Sponsored Search Advertising

Anindya Ghose2008

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Preprintgreen2008

Modeling Cross-Category Purchases in Sponsored Search Advertising

Anindya Ghose · Sha Yang

22 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Information Retrieval and Search Behavior

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References

2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 2003Internet advertising: Is anybody watching?1999Endogeneity in Brand Choice Models 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions 2006The Effect of Banner Advertising on Internet Purchasing 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets 2000Analysis of cross category dependence in market basket selection

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2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?article · 7 shared references 2007An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Marketsarticle · 7 shared references 2014Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Salesarticle · 6 shared references 2011Modeling Dependencies in Brand Choice Outcomes Across Complementary Categoriesarticle · 6 shared references 2008["A Cross-Category Model of Households'; Incidence and Quantity Decisions"]article · 5 shared references 2012A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisionsarticle · 5 shared references

Details

Year2008

Typepreprint

Published2008-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations22

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.1312864

openalex_workW1909645447

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