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Modeling Cross-Category Purchases in Sponsored Search Advertising
16 references·0 citing·54 second hop
Modeling Cross-Category Purchases in Sponsored Search Advertising (2008)Modeling Cross-Category Purchases in Spon…Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…A “Position Paradox” in Sponsored Search Auctions (2011)A “Position Paradox” in Spons…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Measuring Cross-Category Price Effects with Aggregate Store Data (2006)Measuring Cross-Category Pric…An adaptive algorithm for selecting profitable keywords for search-based advertising services (2006)An adaptive algorithm for sel…Models of Multi-Category Choice Behavior (2005)Models of Multi-Category Choi…Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services (2005)Cross-Selling Sequentially Or…Internet advertising: Is anybody watching? 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References

  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2003Internet advertising: Is anybody watching?650 cited
  • 1999Endogeneity in Brand Choice Models503 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited
  • 2000Analysis of cross category dependence in market basket selection324 cited
  • 2005Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services235 cited
  • 2002Next-product-to-buy models for cross-selling applications161 cited
  • 2006An adaptive algorithm for selecting profitable keywords for search-based advertising services150 cited
  • 2011A “Position Paradox” in Sponsored Search Auctions145 cited
  • 1998Investigating Purchase Timing Behavior in Two Related Product Categories144 cited
  • 2005Models of Multi-Category Choice Behavior143 cited

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2006
Measuring Cross-Category Price Effects with Aggregate Store Data
136 cited
  • 1998Assessing long-term promotional influences on market structure107 cited
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