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Managing the balance of perspectives in the early phase of NPD
16 references·5 citing·34 second hop
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1997
A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
709 cited

Cited by

  • 2008Organising new business development: open innovation at Degussa65 cited
  • 2011Organizational politics in new product development project selection40 cited
  • 2009Installed base information : ensuring customer value and profitability after the sale16 cited
  • 2008Where New Product Development Begins : Success Factors, Contingencies and Balancing Acts in the Fuzzy Front End14 cited
  • 2010Accelerating the fuzzy front-end of NPD projects: methods and management13 cited