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Consumer Perceptions of Risk and Required Cost Savings for Generic Prescription Drugs · Study

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ArticleConsumer Perceptions of Risk and Required Cost Savings for Generic Prescription Drugs

Julie M. Ganther2000

Article2000

Consumer Perceptions of Risk and Required Cost Savings for Generic Prescription Drugs

Julie M. Ganther · David H. Kreling

126 citations·0/0 files stored·Journal of the American Pharmaceutical Association (1996)

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Pharmaceutical Economics and Policy Health Systems, Economic Evaluations, Quality of Life Economic and Environmental Valuation

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References

1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1977Marketing Research: Methodological Foundations 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1979Financial Managemen:t Theory and Practice 2018Financial Management: Theory and Practice 1973Perceived Risk and Its Components: A Model and Empirical Test 1976An Investigation of Perceived Risk at the Brand Level 1969The Price-Quality Relationship: An Extension

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Year2000

Typearticle

Published2000-03-01

VenueJournal of the American Pharmaceutical Association (1996)

ISSN-L1086-5802

Languageen

Citations126

Files0 public / 0

ShelfPharmaceutical Economics and Policy

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doi10.1016/s1086-5802(16)31086-5

openalex_workW192004289

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2003Effect of Tiered Prescription Copayments on the Use of Preferred Brand Medications

2003A prospective multicenter study of the effect of patient education on acceptability of generic prescribing in general practice

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