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"Emotion, Dilution, and the Trademark Consumer" · Study

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Article"Emotion, Dilution, and the Trademark Consumer"

Laura Bradford2008

OA

Articlegreen2008

"Emotion, Dilution, and the Trademark Consumer"

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Intellectual Property Law Consumer Behavior in Brand Consumption and Identification Legal and Constitutional Studies

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2017Trademark dilution and its practical effect on purchase decision 2013Property in brands 2017Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity 2019Tinjauan Kasus Tentang Dilusi Merek Di Indonesia Dan Thailand 2011Commercializing Human Rights: Trademarks in Europe AfterAnheuser‐Busch v Portugal 2016The lady doth protest too much: a neurophysiological perspective on brand tarnishment

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Year2008

Typearticle

Published2008-01-01

Venuebepress Legal Repository

Languageen

Citations12

Files0 public / 0

ShelfIntellectual Property Law

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doi10.15779/z386q54

openalex_workW192098437

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