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"Emotion, Dilution, and the Trademark Consumer"
0 references·6 citing·17 second hop
"Emotion, Dilution, and the Trademark Consumer" (2008)"Emotion, Dilution, and the Trademark Con…Tinjauan Kasus Tentang Dilusi Merek Di Indonesia Dan Thailand (2019)Tinjauan Kasus Tentang Dilusi…Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity (2017)Trademark dilution: comparing…Trademark dilution and its practical effect on purchase decision (2017)Trademark dilution and its pr…The lady doth protest too much: a neurophysiological perspective on brand tarnishment (2016)The lady doth protest too muc…Property in brands (2013)Property in brandsCommercializing Human Rights: Trademarks in Europe AfterAnheuser‐Busch v Portugal (2011)Commercializing Human Rights:…The Genius and the Copyright: Economic and Legal Conditions of the Emergence of the 'Author' (1984)Authors and owners: The invention of copyright (1994)The World Intellectual Property Organization (2012)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)The Public Domain Is Under Pressure – Why We Should Not Rely on Empirical Data When Assessing Trademark Distinctiveness (2016)Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales. (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions (2018)Marketing management: analysis. planning. implementation and control (2000)The Rational Basis of Trademark Protection (1927)Hak kekayaan intelektual : suatu pengantar (2003)Penelitian hukum normatif : suatu tinjauan singkat (2015)
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Cited by

  • 2017Trademark dilution and its practical effect on purchase decision11 cited
  • 2013Property in brands10 cited
  • 2017Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity7 cited
  • 2019Tinjauan Kasus Tentang Dilusi Merek Di Indonesia Dan Thailand7 cited
  • 2011Commercializing Human Rights: Trademarks in Europe AfterAnheuser‐Busch v Portugal7 cited
  • 2016The lady doth protest too much: a neurophysiological perspective on brand tarnishment6 cited

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