Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory

Abstract

Although research suggests that manifestations of blatant racism are on the decline, findings additionally demonstrate that subtle racism remains prevalent when contexts provide sufficient ambiguity for the expressions to go unnoticed. Notably, studies examining these outcomes have typically been confined to intergroup contexts, despite the fact that mediated contact may yield parallel responses. The present investigation examines this relationship by applying aversive racism and social identity theory assumptions to assess the influence of exposure to television depictions of Latinos, on White viewers’ judgments. Results cautiously reveal that racial identification and media ambiguity affect both viewers’ evaluations of target racial/ethnic out-group members as well as in-group esteem.

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