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People are most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself and not by external pressures. It suggests that the social environment, particularly the presence or absence of external pressures in that environment, can influence creativity by influencing people's passion for their work. In its highest form, it is called passion and can lead to complete absorption in the work. Top organizational leaders can provide encouragement and support for creative work in a number of ways, including the establishment of well-coordinated mechanisms for developing new ideas and systems for recognizing and rewarding creative efforts. Perhaps most importantly, the passion for creativity can be stimulated by an open flow of ideas across an organization in which people feel safe to give honest, constructive feedback on someone else's brainchild and to fearlessly share their own.
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