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ArticleThe effects of mental simulations, innovativeness on intention to adopt brand application

Chang‐Hyun Jin2015

Article2015

The effects of mental simulations, innovativeness on intention to adopt brand application

Chang‐Hyun Jin

31 citations·0/0 files stored·Computers in Human Behavior

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Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Health, Technology, Consumer Behavior

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2019Diffusion of Innovations 1 2003Diffusion of innovations.1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 1982The need for cognition.1981Attitudes and Persuasion: Classic and Contemporary Approaches 1984The Efficient Assessment of Need for Cognition 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

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2019The role of gamification in brand app experience: The moderating effects of the 4Rs of app marketing 2022Does the sharing economy change conventional consumption modes?2020The use of new technologies for corporate marketing communication in luxury retailing 2023Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective 2021The abandonment behaviour of the branded app consumer: A study using interpretive structural modelling approach

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Year2015

Typearticle

Published2015-08-29

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations31

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.chb.2015.08.013

openalex_workW1948845511

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