Article2015

Positive business: doing good and doing well

57 citations0/0 files storedBusiness Ethics A European Review

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Appreciative Inquiry and Organizational Change Ethics in Business and Education Corporate Social Responsibility and Sustainability

Abstract

This article investigates the meaning of doing good and doing well in positive business. It examines the relationship between the two expressions and discusses their relevance, shedding new light on the significance of ‘positive’ in positive business and positive organizational scholarship (POS). Thus, this article illuminates the ultimate end of positive states and practices. ‘Positive’ primarily represents values and assumptions. These lead to the creation of beneficial situations and marked improvements, which put individuals and organizations on an upward trajectory toward achieving excellent functioning, assuring profitability in addition to sustainability and social well‐being. Doing well, with reference to economic performance and profits, is partly constitutive of doing good. This presents a new approach regarding the role of economic outcomes in positive business and POS. It means that financial criteria do not have priority. Profits are considered vital and necessary, but the final ‘raison d'être’ of positive states and practices is the overall well‐being of the stakeholders.

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References

2000Positive psychology: An introduction.2000Positive psychology: An introduction.1993Real World Research: A Resource for Social Scientists and Practitioner-Researchers 2006How corporate social responsibility is defined: an analysis of 37 definitions 2003Positive organizational scholarship : foundations of a new discipline 2003Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion 2011Strategic Corporate Social Responsibility and Environmental Sustainability 2005Developing management skills

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