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Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees
16 references·9 citing·30 second hop
Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees (2010)Brand Images Causal Relationships in a Mu…Advances in Consumer Research (2025)Advances in Consumer ResearchStructural Equation Modeling With AMOS (2013)Structural Equation Modeling …Qualitative Research and Evaluation Methods (3rd ed.) (2003)Qualitative Research and Eval…Applications of Structural Equation Modeling in Psychological Research (2000)Applications of Structural Eq…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Naturalistic inquiry (1985)Naturalistic inquiryArchitecture of Cognition (1983)Architecture of CognitionEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Qualitative research and evaluation methods (1980)Qualitative research and eval…A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Multiple factor analysis. (1948)Multiple factor analysis.How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route (2020)How Should Sponsorship Activa…Old and exciting? Sport sponsorship effects on brand age and brand personality (2019)Old and exciting? Sport spons…Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands (2018)Sponsorship of the 2016 Rio O…Linking sport team sponsorship to perceived switching cost and switching intentions (2017)Linking sport team sponsorshi…Feelings of gratitude: a mechanism for consumer reciprocity (2017)Feelings of gratitude: a mech…Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League (2015)Out with the old and in with …Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL) (2014)Measurement and segmentation …An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union (2014)An evaluation of the effectiv…Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study (2012)Leveraging sponsorship to ach…Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)The Measurement of Observer Agreement for Categorical Data (1977)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
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References

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2,626 cited
  • 1948Multiple factor analysis.1,545 cited
  • Cited by

    • 2012Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study27 cited
    • 2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
    • 2017Feelings of gratitude: a mechanism for consumer reciprocity22 cited
    • 2017Linking sport team sponsorship to perceived switching cost and switching intentions20 cited
    • 2018Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands17 cited
    • 2014Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)17 cited
    • 2020How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route13 cited
    • 2019Old and exciting? Sport sponsorship effects on brand age and brand personality13 cited
    • 2014An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union12 cited