Measuring the social impacts associated with Super Bowl XLIII: Preliminary development of a psychic income scale

Woosoon Kim

148 citations0/0 files storedSport Management Review

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Sport and Mega-Event Impacts Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society

Abstract

Highlights► Initial validation including face and content validity tests and a pilot test resulted in 42 scale items across seven factors. ► A principal component analysis identified 32 items under 5 factors. ► A 5-factor model with 22 items resulted after a confirmatory factor analysis. ► Sport events will generate community pride, excitement, and attachment, and improve community infrastructure. ► Enhanced community attachment is an addition to a model to assess the psychic income scale.

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1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1943A theory of human motivation.1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.1979A Paradigm for Developing Better Measures of Marketing Constructs 1989The Practice of Social Research 1966The Scree Test For The Number Of Factors

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2020Assessing and Considering the Wider Impacts of Sport-Tourism Events: A Research Agenda Review of Sustainability and Strategic Planning Elements

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