Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Green marketing: legend, myth, farce or prophesy?

5 references·16 citing·45 second hop

FromToDepth

this work references cited by second hop

References

1995Green and competitive: ending the stalemate4,209 cited
1994Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development3,963 cited
1994It's not Easy Being Green1,437 cited
1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
1996The link between green purchasing decisions and measures of environmental consciousness1,038 cited

Cited by

2008Opportunities for green marketing: young consumers957 cited
2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
2019Green Human Resource Management and Employee Green Behavior: An Empirical Analysis674 cited
2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
2015Gray Shades of Green: Causes and Consequences of Green Skepticism588 cited
2017Green marketing consumer-level theory review: A compendium of applied theories and further research directions548 cited
2017Green marketing orientation: Conceptualization, scale development and validation474 cited
2015Application of the extended VBN theory to understand consumers’ decisions about green hotels

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

447 cited

2020Consumer Considerations for the Implementation of Sustainable Packaging: A Review401 cited

2013Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers395 cited

2021Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda374 cited

2012Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification372 cited

2011A framework for sustainable marketing348 cited

2020Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation344 cited

2016The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market337 cited