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An empirical approach to market partitioning: Application to the cigarette market · Study

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ArticleAn empirical approach to market partitioning: Application to the cigarette market

Fred N. Silverman2004

OA

Articlebronze2004

An empirical approach to market partitioning: Application to the cigarette market

Fred N. Silverman

9 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Customer churn and segmentation

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References

1984Testing Competitive Market Structures 1977A Parsimonious Description of the Hendry System 1981Inference of Hierarchical Choice Processes from Panel Data 1985A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures 1995Information theory as a unifying statistical approach for use in marketing research 1989Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences from Brand-Switching Behavior 1984Market segmentation: A tactical approach

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Details

Year2004

Typearticle

Published2004-05-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1057/palgrave.jt.5740123

openalex_workW1963646887

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