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An empirical approach to market partitioning: Application to the cigarette market
7 references·0 citing·31 second hop
An empirical approach to market partitioning: Application to the cigarette market (2004)An empirical approach to market partition…Information theory as a unifying statistical approach for use in marketing research (1995)Information theory as a unify…Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences from Brand-Switching Behavior (1989)Confirmatory Analysis of Aggr…A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures (1985)A Probabilistic Model For Tes…Testing Competitive Market Structures (1984)Testing Competitive Market St…Market segmentation: A tactical approach (1984)Market segmentation: A tactic…Inference of Hierarchical Choice Processes from Panel Data (1981)Inference of Hierarchical Cho…A Parsimonious Description of the Hendry System (1977)A Parsimonious Description of…Exploratory Latent Structure Analysis Using Both Identifiable and Unidentifiable Models (1974)Analysis of Qualitative Data (1979)Design and marketing of new products (1980)Disaggregate Tree-Structured Modeling of Consumer Choice Data (1988)The Rotterdam Demand Model and its Application in Marketing (1988)An Approach for Tracking Within-Segment Shifts in Market Shares (1989)The Theory of Buyer Behavior (1971)Elimination by aspects: A theory of choice. (1972)An Information Processing Theory of Consumer Choice (1979)A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data (1989)Modeling and Testing Structured Markets: A Nested Logit Approach (1991)Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling (1997)The Theory of Stochastic Preference and Brand Switching (1974)Allocating Discretionary Time: Complementarity Among Activities (1981)Formal Choice Models in Marketing (1983)Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases (1985)124: The Logic of Inductive Inference. (1935)The Logic of Inductive Inference (1935)Conditional logit analysis of qualitative choice behavior (1972)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)A Cost-Benefit Approach to Market Segmentation (1979)Consumers’ attitudes toward direct marketing and purchase intentions (1991)Individual Choice Behavior (1962)Automated Marketing Research Using Online Customer Reviews (2011)Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)Mining Brand Perceptions from Twitter Social Networks (2016)Customer-Oriented Approaches to Identifying Product-Markets (1979)A Simultaneous Approach to Market Segmentation and Market Structuring (1987)Log-Linear Trees: Models of Market Structure in Brand Switching Data (1993)Hotel category switching behavior—Evidence of mobility, stasis or loyalty (2013)Know Thy Enemy: A Review and Agenda for Research on Competitor Identification (2018)
this work references cited by second hop

References

  • 1984Testing Competitive Market Structures183 cited
  • 1977A Parsimonious Description of the Hendry System175 cited
  • 1981Inference of Hierarchical Choice Processes from Panel Data110 cited
  • 1985A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures64 cited
  • 1995Information theory as a unifying statistical approach for use in marketing research26 cited
  • 1989Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences from Brand-Switching Behavior26 cited
  • 1984Market segmentation: A tactical approach18 cited

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