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Consumer Evaluations of Corporate Brand Redeployments · Study

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ArticleConsumer Evaluations of Corporate Brand Redeployments

Anupam Jaju2006

Article2006

Consumer Evaluations of Corporate Brand Redeployments

113 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Corporate Finance and Governance Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1996Measuring Brand Equity Across Products and Markets 1990Consumer Evaluations of Brand Extensions 2005The new strategic brand management: creating and sustaining brand equity long term 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

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2013Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process 2007Understanding the pitfalls in the corporate rebranding process 2017I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial 2014Drivers of airline loyalty: Evidence from the business travelers in China 2020The dynamic nature of marketing constructs

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Year2006

Typearticle

Published2006-03-21

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations113

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1177/0092070305284989

openalex_workW1963678679

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