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National advertising, dual-channel coordination and firm performance · Study

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ArticleNational advertising, dual-channel coordination and firm performance

Zhi Pei2013

Article2013

National advertising, dual-channel coordination and firm performance

Zhi Pei · Ruiliang Yan

32 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 2004Channel Conflict and Coordination in the E‐Commerce Age 1983An Industry Equilibrium Analysis of Downstream Vertical Integration 2008An Industry Equilibrium Analysis of Downstream Vertical Integration 2010Channel Selection and Coordination in Dual-Channel Supply Chains 2002The Market Valuation of Internet Channel Additions 2007Valuing New Goods in a Model with Complementarity: Online Newspapers 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

Cited by

2023E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways 2019Advertising cooperation of dual-channel low-carbon supply chain based on cost-sharing 2018Manufacturer’s Channel Selection Considering Carbon Emission Reduction and Remanufacturing 2020Optimal CSR and Pricing Decisions With Risk-Averse Providers in a Competitive Shipping System 2017Coordination in competitive dual sales channels of the mobile phone industry

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2015The Strategic Value of Cooperative Advertising in the Dual-Channel Competitionarticle · 20 shared references 2015A manufacturer distribution issue: how to manage an online and a traditional retailerarticle · 13 shared references 2014How does the added new online channel impact the supporting advertising expenditure?article · 13 shared references 2010Product distribution and coordination strategies in a multi-channel contextarticle · 12 shared references 2009Cooperative advertising, pricing strategy and firm performance in the e-marketing agearticle · 10 shared references 2008Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chainarticle · 10 shared references

Details

Year2013

Typearticle

Published2013-02-06

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations32

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jretconser.2013.01.001

openalex_workW1963719403

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