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National advertising, dual-channel coordination and firm performance
16 references·6 citing·37 second hop
National advertising, dual-channel coordination and firm performance (2013)National advertising, dual-channel coordi…Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores (2013)Bricks or Clicks? Consumer At…Channel Selection and Coordination in Dual-Channel Supply Chains (2010)Channel Selection and Coordin…Dual Sales Channel Management with Service Competition (2008)Dual Sales Channel Management…An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)An Industry Equilibrium Analy…Valuing New Goods in a Model with Complementarity: Online Newspapers (2007)Valuing New Goods in a Model …Could co-op advertising be a manufacturer's counterstrategy to store brands? (2006)Could co-op advertising be a …Channel Conflict and Coordination in the E‐Commerce Age (2004)Channel Conflict and Coordina…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…The Market Valuation of Internet Channel Additions (2002)The Market Valuation of Inter…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers (1998)Mail versus Mall: A Strategic…Managing a Distribution Channel Under Asymmetric Information with Performance Requirements (1997)Managing a Distribution Chann…Modelling Cooperative Advertising Decisions in Franchising (1996)Modelling Cooperative Adverti…Pull Promotions and Channel Coordination (1995)Pull Promotions and Channel C…Channel Coordination When Retailers Compete (1995)Channel Coordination When Ret…An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)An Industry Equilibrium Analy…E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways (2023)E-commerce channel management…Optimal CSR and Pricing Decisions With Risk-Averse Providers in a Competitive Shipping System (2020)Optimal CSR and Pricing Decis…Advertising cooperation of dual-channel low-carbon supply chain based on cost-sharing (2019)Advertising cooperation of du…Manufacturer’s Channel Selection Considering Carbon Emission Reduction and Remanufacturing (2018)Manufacturer’s Channel Select…Coordination in competitive dual sales channels of the mobile phone industry (2017)Coordination in competitive d…Do channel members value the multiple-cooperation strategy? (2016)Do channel members value the …Measuring strategic performance (1986)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)Transaction Cost Analysis: Past, Present, and Future Applications (1997)Customer Satisfaction and Shareholder Value (2004)Challenges and Opportunities in Multichannel Customer Management (2006)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence (2000)Price and lead time decisions in dual-channel supply chains (2009)Carbon emission reduction decisions in the retail-/dual-channel supply chain with consumers' preference (2016)Online and Offline Information for Omnichannel Retailing (2016)Managing Channel Profits (1983)Reverse Channel Design: The Case of Competing Retailers (2006)A comparative analysis of greening policies across supply chain structures (2011)Supply chain analysis under green sensitive consumer demand and cost sharing contract (2014)Distribution Channels as Political Economies: A Framework for Comparative Analysis (1980)Interorganizational Governance in Marketing Channels (1994)Exploring the Implications of the Internet for Consumer Marketing (1997)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)An Empirical Analysis of the Effect of Supply Chain Disruptions on Long‐Run Stock Price Performance and Equity Risk of the Firm (2005)The Bright Side of Supplier Encroachment (2007)Discrete Choice Theory of Product Differentiation (1992)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)An Analysis of E-Business Adoption and its Impact on Business Performance (2003)Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Digital Economics (2019)A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)Quantifying the Benefits of New Products: The Case of the Minivan (2002)What Drives Media Slant? Evidence from U.S. Daily Newspapers (2006)The Effect of File Sharing on Record Sales: An Empirical Analysis (2007)What Drives Media Slant? Evidence From U.S. Daily Newspapers (2010)Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain (2011)Pricing policies of a competitive dual-channel green supply chain (2015)Quality in Supply Chain Encroachment (2015)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)
this work references cited by second hop

References

  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2004Channel Conflict and Coordination in the E‐Commerce Age1,038 cited
  • 1983An Industry Equilibrium Analysis of Downstream Vertical Integration953 cited
  • 2008An Industry Equilibrium Analysis of Downstream Vertical Integration924 cited
  • 2010Channel Selection and Coordination in Dual-Channel Supply Chains687 cited
  • 2002The Market Valuation of Internet Channel Additions599 cited
  • 2007Valuing New Goods in a Model with Complementarity: Online Newspapers565 cited
  • 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers549 cited
  • 2008Dual Sales Channel Management with Service Competition457 cited
  • 1995Channel Coordination When Retailers Compete423 cited
  • 2013Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores248 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 1996Modelling Cooperative Advertising Decisions in Franchising185 cited
  • 1997Managing a Distribution Channel Under Asymmetric Information with Performance Requirements176 cited
  • 1995

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Pull Promotions and Channel Coordination
167 cited
  • 2006Could co-op advertising be a manufacturer's counterstrategy to store brands?159 cited
  • Cited by

    • 2023E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways32 cited
    • 2019Advertising cooperation of dual-channel low-carbon supply chain based on cost-sharing23 cited
    • 2018Manufacturer’s Channel Selection Considering Carbon Emission Reduction and Remanufacturing21 cited
    • 2020Optimal CSR and Pricing Decisions With Risk-Averse Providers in a Competitive Shipping System21 cited
    • 2017Coordination in competitive dual sales channels of the mobile phone industry17 cited
    • 2016Do channel members value the multiple-cooperation strategy?15 cited