Article1997

Transaction Cost Analysis: Past, Present, and Future Applications

1,937 citations0/0 files storedJournal of Marketing

No readable copy stored yet — this record is metadata only.

Outsourcing and Supply Chain Management Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

Over the past decade, transaction cost analysis (TCA) has received considerable attention in the marketing literature. Marketing scholars have made important contributions in extending and refining TCA's original conceptual framework. The authors provide a synthesis and integration of recent contributions to TCA by both marketers and scholars in related disciplines, an evaluation of recent critiques of TCA, and an agenda for further research on TCA.

Citations in this library

Stored only when both papers are in the corpus — 1,937 citations exist upstream.

References

1979Prospect Theory: An Analysis of Decision under Risk 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 1988Prospect theory: An analysis of decision under risk 1985Economic Action and Social Structure: The Problem of Embeddedness 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 1937The Nature of the Firm 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1981The Evolution of Cooperation

Cited by

2000The New Institutional Economics: Taking Stock, Looking Ahead 2008A framework of sustainable supply chain management: moving toward new theory 2020The art of writing literature review: What do we know and what do we need to know?2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 1999Buyer-Seller Relationships in Business Markets 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance

Imported from OpenAlex (CC0) — nothing here is generated.