Bridging the Digital Divide

Abstract

Subsidized ICT access is often provided in less-developed regions of the world to bridge the digital divide. While such efforts can be helpful, their effectiveness depends on targeted users’ willingness to utilize the ICT provided. To better understand the phenomenon from users’ perspective, this study examines the factors influencing individual’s intention and behavior of using public internet kiosks in Mauritius. Having witnessed rapid growth in ICT recently, Mauritius is an appropriate context for this study. Findings indicate that self efficacy, perceived ease of use, perceived usefulness, subjective norm, and perceived behavioral control are significant in explaining ICT use. Although these factors have been studied in the developed world, their perception and assessment in the developing world differ and deserve more attention. This study adds to the limited empirical research in this part of the world. Implications for research and suggestions for encouraging ICT use in such regions are discussed.

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