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I like those glasses on you, but not in the mirror: Fluency, preference, and virtual mirrors

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References

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2023A systematic literature review and analysis of try-on technology: Virtual fitting rooms44 cited
2016Shopping experiences in visually complex environments: a self-regulation account36 cited
2022

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Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest

31 cited

2022The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort30 cited

2015The Effect of Overconfidence and Underconfidence on Consumer Value28 cited

2011The Accuracy of Design-based Judgments: A Constructivist Approach26 cited

2018Through the lens of self-construal21 cited

2021Biomorphic visual identity of a brand and its effects: a holistic perspective17 cited

2017Seeing faces: The role of brand visual processing and social connection in brand liking9 cited