Articlegreen2003

An exploratory study of Internet adoption by SMEs in an emerging market economy

159 citations0/0 files storedEuropean Business Review

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Technology Adoption and User Behaviour ICT Impact and Policies Business Strategy and Innovation

Abstract

This paper investigates the nature and extent of Internet use and the role of firm‐ and industry‐specific factors affecting Internet adoption by SMEs in an emerging market economy, Turkey. Based on the evidence from a sample of 237 manufacturing SMEs with Internet access in Turkey, the highest ranked Internet applications with the largest frequency of usage were found to be principally concerned with external communication and gathering information for market and product research. Of the five relevant firm‐ and industry‐specific subgroups, the most significant differences were found for two of the characteristics: amount of resources allocated for export development and international experience of the SME. In general, the SMEs have positive attitudes regarding Internet use. The SMEs are of the opinion that the Internet will become more attractive in future in terms of enhancing company image and being an important tool of doing business electronically.

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References

1997The Internet and international marketing 2000Internet adoption barriers for small firms in The Netherlands 2002Strategic use of the Internet by small- and medium-sized companies: an exploratory study 1998Exporting and the Internet: a conceptual perspective 1994Doing Business on the Internet

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