Article2005

A Research Model for Mobile Phone Service Behaviors: Empirical Validation in the U.S. and Turkey

En Mao · Mark Srite · Jason Bennett Thatcher

139 citations0/0 files storedJournal of Global Information Technology Management

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Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Health, Technology, Consumer Behavior

Abstract

Mobile phone services' adoption and acceptance issues may have a significant impact on business and personal communication practices at the regional and global levels. In this paper, we test an extended technology acceptance model (TAM) in the U.S. and Turkey. We explore key factors that influence the usefulness, ease of use, and intentions to use advanced mobile phone services, such as mobile Internet access, E- Mail, and payments. Our results provide support for the technology acceptance model from both samples and for the importance of variables such as efficacy and personal innovativeness. In addition, we observe differences between the two samples and offer culture-based implications of our research. Finally, research and practical implications are provided.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1980Understanding Attitudes and Predicting Social Behavior 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1985From Intentions to Actions: A Theory of Planned Behavior 1993Cultures and Organizations: Software of the Mind.1998The partial least squares approach for structural equation modeling.

Cited by

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