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The one-to-one future of fundraising
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The one-to-one future of fundraising (1997)The one-to-one future of fundraisingFlow Experience and Consumer Willingness to Pay in Online Mass Customization Processes (2021)Flow Experience and Consumer …A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior (2009)A Dynamic Structural Model of…How to sell technology services to innovators: evidence from nanotech Italian companies (2007)How to sell technology servic…“i‐Branding”: developing the internet as a branding tool (2007)“i‐Branding”: developing the …The importance of focus for generating customer value (2006)The importance of focus for g…Calculating Customer Lifetime Value (CLV): Theory and Practice (2003)Calculating Customer Lifetime…The relevance of Horkheimer’s view of the customer (2002)The relevance of Horkheimer’s…Marketing’s role in the knowledge economy (2002)Marketing’s role in the knowl…Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce (2002)Intermediaries for the Provis…Human resource strategy for the new ICT-driven business context (2002)Human resource strategy for t…Word-Of-Mouth Referrals in the Domain of Relationship Marketing (1999)Word-Of-Mouth Referrals in th…Zero defections: quality comes to services. (1990)Research Methods in Social Relations (1992)Markenführungskompetenzen und Markenerfolg (2006)Cost Accounting: A Managerial Emphasis, (2010)Mega-Trend Individualisierung: Personalisierte Produkte und Dienstleistungen am Beispiel der Verpackungsbranche (2019)Managing Brand Equity (1991)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing management: analysis. planning. implementation and control (2000)Online branding strategies of UK fashion retailers (2009)The Word-of-Mouth Phenomenon in the Social Media Era (2014)Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach (2021)Out of the Crisis (1982)THE HUMAN SIDE OF ENTERPRISE (1985)HRM Inside UK E-commerce Firms (2006)Leading change: why transformation efforts fail (2009)The Adoption of Information and Communication Technologies in Human Resource Management in the era of Public Governance (2019)A Theory of Cognitive Dissonance (1957)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa (2016)A Theory of Cognitive Dissonance (2017)Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context (2022)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Fifth Discipline (1990)Building Strong Brands (1995)Constructing brand value proposition statements: a systematic literature review (2017)Management. Tasks, Responsibilities, Practices. (1975)The Logic of Practice (1990)5. The Practice of Everyday Life (2000)Firm Resources and Sustained Competitive Advantage (1991)The Changing Role of Marketing in the Corporation (1992)Firm resources and sustained competitive advantage (2004)El Concepto de Marketing Bajo el Paradigma Relacional. Una Agenda para Latinoamérica (2010)Cultivating organizational wisdom for value innovation (2018)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Knowledge-Creating Company (1995)Case Study Research (2004)Markets with Consumer Switching Costs (1987)Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade (1995)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)
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  • 2007“i‐Branding”: developing the internet as a branding tool134 cited
  • 2002Human resource strategy for the new ICT-driven business context33 cited
  • 1999Word-Of-Mouth Referrals in the Domain of Relationship Marketing18 cited
  • 2009A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior18 cited
  • 2003Calculating Customer Lifetime Value (CLV): Theory and Practice14 cited
  • 2002Marketing’s role in the knowledge economy13 cited
  • 2006The importance of focus for generating customer value11 cited
  • 2002The relevance of Horkheimer’s view of the customer10 cited
  • 2007How to sell technology services to innovators: evidence from nanotech Italian companies8 cited
  • 2021Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes7 cited
  • 2002Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce6 cited

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