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The importance of focus for generating customer value · Study

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ArticleThe importance of focus for generating customer value

Tom Breur2006

Article2006

The importance of focus for generating customer value

11 citations·0/0 files stored·Journal of Financial Services Marketing

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Service and Product Innovation Marketing and Advertising Strategies Business Strategies and Innovation

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance 1990The Fifth Discipline 1995Building Strong Brands 1998The Competitive Advantage of Nations 1975An Introduction to General Systems Thinking 1996Enterprise One to One: Tools for Competing in the Interactive Age 2003The Emergence and Sustainability of Abnormal Profits 1997The one-to-one future of fundraising

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2017Constructing brand value proposition statements: a systematic literature review

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Year2006

Typearticle

Published2006-08-01

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations11

Files0 public / 0

ShelfService and Product Innovation

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doi10.1057/palgrave.fsm.4760001

openalex_workW2007757859

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