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Church Marketing: Building and Sustaining Membership

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References

2006Gauging the Impact of Growing Nonresponse on Estimates from a National RDD Telephone Survey902 cited
1996Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll313 cited
1998Church Marketing: Strategies for Retaining and Attracting Members42 cited
2007An empirical investigation of the link between market orientation and church performance41 cited
1986Church Advertising: Views of the Clergy and General Public39 cited
1989The Use of Marketing Techniques by Churches: A National Survey30 cited
2002Appealing to the Unchurched: What Attracts New Members?21 cited

Cited by

2017Is your church “liked” on Facebook? Social media use of Christian congregations in the United States22 cited
2015The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal12 cited
2024Correlates of Continued Church Membership Intention: An Empirical Study of Religion in Ghana5 cited

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