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ArticleDrivers of upward and downward migration: An empirical investigation among theatregoers

Paul-Valentin Ngobo2005

Article2005

Drivers of upward and downward migration: An empirical investigation among theatregoers

Paul-Valentin Ngobo

32 citations·0/0 files stored·International Journal of Research in Marketing

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Service and Product Innovation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1999Whence Consumer Loyalty?1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1993The Antecedents and Consequences of Customer Satisfaction for Firms 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 1997Customers' motivations for maintaining relationships with service providers

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2017“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers 2017Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts 2022The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆2023Failure to maintain customers: antecedents and consequences of service downgrades

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Details

Year2005

Typearticle

Published2005-04-28

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations32

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.ijresmar.2004.07.002

openalex_workW1964521177

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