This essay offers a critical method that applies the theory of hegemony to the contemporary context in the United States. It argues that most critics in communication studies who reference the theory of hegemony produce ideological critiques that operate out of the older assumptions of dominant ideology theory. It grounds a model of contemporary hegemony and illustrates a hegemonic methodology called “the critique of concord”; through an examination of the hegemonic worldview constructed to place new reproductive technologies such as IVF, surrogacy, donor gametes, hormone therapy, and so forth.
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