Homogenous Agendas, Disparate Frames: CNN and CNN International Coverage Online

Abstract

Although CNN and CNN International represent just a fraction of global news coverage, the networks are widely viewed, crucial agenda-setting agents the world over. This study found that the online versions of these 2 networks were remarkably consistent in telling audiences in America and abroad what to think about. However, American and non-American online audiences received disparate amounts of coverage and were cued how to think about issues in unique ways. These findings and the high level of news homogenization in this content analysis are evidence of the influence that American news values have in global media culture.

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