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Entrepreneurial marketing: a conceptualisation from qualitative research
15 references·16 citing·33 second hop
Entrepreneurial marketing: a conceptualisation from qualitative research (2000)Entrepreneurial marketing: a conceptualis…Critical Incident Technique (2007)Critical Incident TechniqueThe Theory of Economic Development (2003)The Theory of Economic Develo…Business Research (1997)Business ResearchUnderstanding the small business sector (1995)Understanding the small busin…Marketing Management and Strategy (1994)Marketing Management and Stra…Networks and Small Firms: Constructs, Methodological Strategies and Some Findings (1993)Networks and Small Firms: Con…The entrepreneurial personality: Concepts, cases and categories (1992)The entrepreneurial personali…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Management research: An introduction (1992)Management research: An intro…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Focus Groups: Theory and Practice (1990)Focus Groups: Theory and Prac…Innovation and Entrepreneurship (1985)Innovation and Entrepreneursh…The Research Act: A Theoretical Introduction to Sociological Methods (1979)The Research Act: A Theoretic…The critical incident technique. (1954)The critical incident techniq…Qualitative research in marketing: what can academics do better? (2020)Qualitative research in marke…Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt (2020)Entrepreneurial marketing str…How organizational culture influences market orientation and business performance in the restaurant industry (2017)How organizational culture in…The Contribution of Networking to Small Firm Marketing (2013)The Contribution of Networkin…Strategic network marketing in technology SMEs (2013)Strategic network marketing i…Entrepreneurial Marketing: A New Approach for Challenging Times (2012)Entrepreneurial Marketing: A …The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate (2010)The Concept of Engagement: A …The entrepreneurial marketing mix (2009)The entrepreneurial marketing…Marketing in small hotels: a qualitative study (2008)Marketing in small hotels: a …Understanding the patterns of market orientation among small businesses (2006)Understanding the patterns of…Exploring the experiential intensity of online shopping environments (2006)Exploring the experiential in…Have small businesses adopted the market orientation concept? 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References

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  • 2010The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate

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262 cited
  • 2002Competitive advantage in small to medium-sized enterprises147 cited
  • 2004The nature of networking in small firms134 cited
  • 2017How organizational culture influences market orientation and business performance in the restaurant industry126 cited
  • 2020Qualitative research in marketing: what can academics do better?123 cited
  • 2004Small business owner‐managers and their attitude to risk122 cited
  • 2006Understanding the patterns of market orientation among small businesses120 cited
  • 2012Entrepreneurial Marketing: A New Approach for Challenging Times111 cited
  • 2008Marketing in small hotels: a qualitative study106 cited
  • 2009The entrepreneurial marketing mix100 cited
  • 2005Have small businesses adopted the market orientation concept? The case of small businesses in Michigan93 cited
  • 2020Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt90 cited
  • 2003Small firm Internet adoption: opportunities forgone, a journey not begun90 cited
  • 2006Exploring the experiential intensity of online shopping environments88 cited
  • 2013Strategic network marketing in technology SMEs86 cited
  • 2013The Contribution of Networking to Small Firm Marketing80 cited