Article2008

The Effect of Extrinsic Cues on Imported Wine Evaluations: An Experimental Approach

31 citations0/0 files storedJournal of Food Products Marketing

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Wine Industry and Tourism Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

This paper reports the results of an experimental study conducted to assess the effect of expert reviews, price, and country of origin, on consumers' evaluations of imported wine quality and value. The study revealed a main effect of expert reviews on quality and value perceptions, and that the effect of expert review is higher than the effects of price and country of origin. The study also revealed that country of origin effect is significant on perceived quality but not on perceived value. Moreover, the study revealed that the effect of country-of-origin information is significant when price information is also present, but becomes not significant when expert review information is added.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2025Advances in Consumer Research 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1970Information and Consumer Behavior 1982Country-of-Origin Effects on Product Evaluations 1980Pricing: Making Profitable Decisions 1999A review and meta-analysis of country-of-origin research 1994The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912

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2016Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products 2015The influence of experts' positive word-of-mouth on a wine's perceived quality and value: the moderator role of consumers' expertise 2019Looking forward: anticipation enhances service experiences 2015Do the subcomponents of country of origin trigger purchase intentions?2014The narratives of geographical indications

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