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The temperature premium: Warm temperatures increase product valuation

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References

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1995Hot Temperatures, Hostile Affect, Hostile Cognition, and Arousal: Tests of a General Model of Affective Aggression495 cited

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2018Light colors and comfortable warmth: Crossmodal correspondences between thermal sensations and color lightness influence consumer behavior67 cited
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2020Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender58 cited
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2018The Human Penguin Project: Climate, Social Integration, and Core Body Temperature51 cited
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