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The Role of Account Planning in U.S. Agencies
2 references·1 citing·11 second hop
The Role of Account Planning in U.S. Agencies (2006)The Role of Account Planning in U.S. Agen…Account planning Current agency perspectives on an advertising enigma (2003)Account planning Current agen…Truth, Lies, and Advertising: The Art of Account Planning (1998)Truth, Lies, and Advertising:…Disruptions of account planning in the digital age (2019)Disruptions of account planni…Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency (2000)Advertising Agency Philosophies and Employee Risk Taking (2001)From consumer insight to advertising strategy: the account planner’s integrative role in creative advertising development (2003)The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach (2018)Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? (2019)Content Analysis in Consumer Research (1977)Quality in Qualitative Research (1999)Using thematic analysis in psychology (2006)A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa (2021)Advertising strategy and effective advertising: comparing the USA and Australia (2002)Advertising morality: maintaining moral worth in a stigmatized profession (2018)
this work references cited by second hop

References

  • 1998Truth, Lies, and Advertising: The Art of Account Planning57 cited
  • 2003Account planning Current agency perspectives on an advertising enigma44 cited

Cited by

  • 2019Disruptions of account planning in the digital age15 cited

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