Competitive advantage in retailing

Brien Ellis · Scott W. Kelley

51 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Business Strategy and Innovation

Abstract

The authors demonstrate how the concept of competitive advantage can be utilized to assist retailers in today's volatile environment. A competitive comparison is made between a vertically integrated chain of drugstores and a group of independent drugstores. The results show that each type of firm holds several key advantages relative to the other, indicating how survival for both is possible. Explanations for the advantages are given along with implications for managers and researchers.

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1988Transaction cost analysis of strategy‐structure choice 1958Marketing Behavior and Executive Action 1986Generic business strategies, organizational context and performance: An empirical investigation 1958Market Behavior and Executive Action 1983Marketing Strategy: New Directions for Theory and Research 1912Some Problems in Market Distribution

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