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ArticleMath anxiety and its effects on consumers’ preference for price promotion formats

Rajneesh Suri2012

Article2012

Math anxiety and its effects on consumers’ preference for price promotion formats

Rajneesh Suri · Kent B. Monroe · Ümit Koç

65 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1985Stress, appraisal, and coping 2013Stress: Appraisal and Coping 1999Dual-process theories in social psychology 1984The Efficient Assessment of Need for Cognition 1990The Nature, Effects, and Relief of Mathematics Anxiety 1972The Mathematics Anxiety Rating Scale: Psychometric data.2017Wide Range Achievement Test 1980Test anxiety : theory, research, and applications

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2022Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length 2021Is bigger better? How the scale effect influences green purchase intention: The case of washing machine 2015Disfluent vs. fluent price offers: paradoxical role of processing disfluency 2025The influence of the buy-now-pay-later payment mode on consumer spending decisions 2016Discount reference moderates customers' reactions to discount frames after online service failure 2016How to present donations: the moderating role of numeracy in cause-related marketing

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2012It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessmentarticle · 8 shared references 2015Amount off versus percentage off—when does it matter?article · 6 shared references 2014Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidancearticle · 6 shared references 2017Presenting comparative price promotions vertically or horizontally: Does it matter?article · 6 shared references 2021Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiationsarticle · 6 shared references 2010Consumer response to promotions in the presence of surcharge: implications for online retailingarticle · 6 shared references

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Year2012

Typearticle

Published2012-08-15

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations65

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11747-012-0313-6

openalex_workW1965655412

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2020Empirical decomposition of customer responses to discount coupons in online FMCG retailing

2019Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals