Article2002

Techniques for improving response rates in OM survey research

347 citations0/0 files storedJournal of Operations Management

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Business Strategies and Management Research

Abstract

Abstract Response rates are an important indicator of survey research success and a methodological concern in OM today. An analysis was done of 233 OM survey research papers published over the past 12 years which showed that the average managerial response rate flattened‐out in the mid‐1990s at, approximately 32% and has not improved since then. This paper goes on to examine the theories and techniques found in the diverse survey research literature on improving response rates including OM survey research benchmarks that achieved very high response rates. By following the tactics outlined in this paper, OM survey researchers stand an excellent chance of not only improving the overall respondent yields for their studies but also reducing the bias caused by non‐response.

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References

1982Mail and Telephone Surveys: The Total Design Method.1994A framework for quality management research and an associated measurement instrument 1990Empirical research methods in operations management 1983A Quantitative Review of Research Design Effects on Response Rates to Questionnaires 1988Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response 1991Understanding Mail Survey Response Behavior: A Meta-Analysis 1983Acceptance Sampling in Quality Control.1998Managing the International Strategic Sourcing Process as a Market‐Driven Organizational Learning System*

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