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Consumer Response to Perceived Value and Generic Advertising
16 references·1 citing·39 second hop
Consumer Response to Perceived Value and Generic Advertising (2014)Consumer Response to Perceived Value and …Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Advertising and U. S. Nonalcoholic Beverage Demand (2008)Advertising and U. S. Nonalco…The concept of perceived value: a systematic review of the research (2007)The concept of perceived valu…Modeling the Determinants and Effects of Creativity in Advertising (2007)Modeling the Determinants and…Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Developing a customer value-based theory of the firm (1997)Developing a customer value-b…The Impacts of Brand and Generic Advertising on Meat Demand (1995)The Impacts of Brand and Gene…Price, Product Information, and Purchase Intention: An Empirical Study (1994)Price, Product Information, a…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices (1990)Best Value, Price-Seeking, an…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…A Pooled Cross‐Section Time Series Model of Coupon Promotions (1978)A Pooled Cross‐Section Time S…A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…A New Approach to Consumer Theory (1966)A New Approach to Consumer Th…Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers (2015)Measures of Online Advertisin…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The nature of human values (1973)Towards a Better Measure of Customer Experience (2013)Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis (2013)The use of social media in travel information search (2014)Advances in Consumer Research (2025)A theory of human motivation. (1943)Motivation and Personality (1997)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Firm resources and sustained competitive advantage (2004)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Hedonic housing prices and the demand for clean air (1978)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)
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References

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  • 1978A Pooled Cross‐Section Time Series Model of Coupon Promotions

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87 cited
  • 2008Advertising and U. S. Nonalcoholic Beverage Demand70 cited
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    • 2015Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers8 cited