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Customer Confusion: The Mobile Phone Market
4 references·16 citing·48 second hop
Customer Confusion: The Mobile Phone Market (2000)Customer Confusion: The Mobile Phone Mark…Fundamentos de Marketing (2013)Fundamentos de MarketingFundamentos de marketing (2007)Fundamentos de marketingFantasy city: pleasure and profit in the postmodern metropolis (1999)Fantasy city: pleasure and pr…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes (2022)A comparison of Best-Worst Sc…A systematic literature review on meta sustainability labeling – What do we (not) know? 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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 2007Fundamentos de marketing993 cited
  • 2013Fundamentos de Marketing540 cited
  • 1999Fantasy city: pleasure and profit in the postmodern metropolis520 cited

Cited by

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  • 2013THE EFFECT OF CONSUMER CONFUSION PRONENESS ON WORD OF MOUTH, TRUST, AND CUSTOMER SATISFACTION129 cited
  • 2010Mobile phone choice: technology versus marketing. The brand effect in the Italian market

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