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Is Twitter for the Birds?
3 references·16 citing·42 second hop
Is Twitter for the Birds? (2011)Is Twitter for the Birds?Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Diffusion of innovations. (2003)Diffusion of innovations.Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Digital Marketing and Analytics Education: A Systematic Review (2023)Digital Marketing and Analyti…Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student (2019)Slack It to Me: Complementing…Designing a Marketing Analytics Course for the Digital Age (2018)Designing a Marketing Analyti…Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels? (2017)Job Requirements for Marketin…Management dynamics in the knowledge economy (2016)Management dynamics in the kn…Using Clickers in a Large Business Class (2015)Using Clickers in a Large Bus…Update Status (2015)Update StatusTwitter, Millennials, and Nursing Education Research (2015)Twitter, Millennials, and Nur…The Markathon: Adapting the Hackathon Model for an Introductory Marketing Class Project (2015)The Markathon: Adapting the H…Social Media and Marketing Education (2015)Social Media and Marketing Ed…Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool (2015)Exploring the Divides Among S…Engaging Students With Social Media (2015)Engaging Students With Social…Training of self-regulated learning skills on a social network system (2013)Training of self-regulated le…The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance (2013)The use of Web 2.0 technologi…The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)The digital marketing skills …The Adoption of Social Media As Educational Technology Among Marketing Educators (2012)The Adoption of Social Media …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)
this work references cited by second hop

References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 2003Diffusion of innovations.13,723 cited

Cited by

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  • 2015Social Media and Marketing Education52 cited
  • 2013

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Training of self-regulated learning skills on a social network system
46 cited
  • 2013The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance43 cited
  • 2019Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student41 cited
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  • 2015Update Status40 cited