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Creating or destroying value through mergers and acquisitions: A marketing perspective · Study

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ArticleCreating or destroying value through mergers and acquisitions: A marketing perspective

Mahabubur Rahman2015

OA

Articlegreen2015

Creating or destroying value through mergers and acquisitions: A marketing perspective

Mahabubur Rahman · Mary C. Lambkin

66 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

Corporate Finance and Governance Marketing and Advertising Strategies Merger and Competition Analysis

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 66 citations exist upstream.

References

1984Case Study Research: Design and Methods 1986The Hubris Hypothesis of Corporate Takeovers 1995Performance measurement system design 2001New Evidence and Perspectives on Mergers 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1990Does Corporate Performance Improve After Mergers?2003Meta‐analyses of post‐acquisition performance: indications of unidentified moderators

Cited by

2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework 2018Brand management in mergers and acquisitions 2022Female directors and firm performance following mergers and acquisitions 2019Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals

Details

Year2015

Typearticle

Published2015-03-11

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations66

Files0 public / 0

ShelfCorporate Finance and Governance

Identifiers

doi10.1016/j.indmarman.2015.01.003

openalex_workW1966346829

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