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Mahabubur Rahman · Study
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Author
Mahabubur Rahman
14 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-0646-217X
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Most cited in this library
The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter
2020 · 99 citations
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
2018 · 93 citations
Corporate Social Responsibility And Marketing Performance
2017 · 80 citations
The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies
2019 · 79 citations
Brand equity and firm performance: the complementary role of corporate social responsibility
2019 · 73 citations
Works
14 shown
The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand
Journal of Business Research
·
2022
·
1 author
·
Open access
73
citations
Network exploration and exploitation capabilities and foreign market knowledge: The enabling and disenabling boundary conditions for international performance
Industrial Marketing Management
·
2022
·
4 authors
·
Open access
51
citations
The impact of negative customer engagement on market-based assets and financial performance
Journal of Business Research
·
2021
·
4 authors
·
Open access
33
citations
Corporate environmentalism and brand value: A natural resource-based perspective
The Journal of Marketing Theory and Practice
·
2021
·
3 authors
·
Open access
28
citations
Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions
British Journal of Management
·
2020
·
3 authors
·
Open access
32
citations
The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter
Business Strategy and the Environment
·
2020
·
3 authors
·
Open access
99
citations
The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies
Sustainability
·
2019
·
4 authors
·
Open access
79
citations
Advertising efficiency and profitability: Evidence from the pharmaceutical industry
Industrial Marketing Management
·
2019
·
3 authors
·
Open access
48
citations
Brand equity and firm performance: the complementary role of corporate social responsibility
Journal of Brand Management
·
2019
·
3 authors
73
citations
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
Industrial Marketing Management
·
2018
·
3 authors
93
citations
Corporate Social Responsibility And Marketing Performance
Journal of Advertising Research
·
2017
·
3 authors
·
Open access
80
citations
Creating or destroying value through mergers and acquisitions: A marketing perspective
Industrial Marketing Management
·
2015
·
2 authors
·
Open access
66
citations
Differentiated brand experience in brand parity through branded branding strategy
Journal of Strategic Marketing
·
2014
·
1 author
43
citations
Service quality and student satisfaction: a case study on private universities in Bangladesh
International Journal of Economics Finance and Management Sciences
·
2014
·
3 authors
38
citations